The Korean Beauty Village has recently received the rookie with unique personality and style, away from the feminine or lovely pattern that has been associated with the industry.cosmetics.As a new brand with less than 2 months old on a competitive market, Risky is still strong enough to make the "battle" girls, passionate about minimalist colors - right thorns impressive in just one look through the packaging.of the company.
Taking the "broken" concept, Risky uses a hammer, rivet and glass pieces to build the appearance of its products.Along with that, the company also has an extremely "call" slogan to introduce itself:"Risk the Rules, Revamp the Boldness"(Risking rules, improving boldness).
On the occasion of launching, Risky sent the KOL/KOC full set of products located inside the extremely creative box, both showing the identity of Brand has an effective communication in terms of spacious image.Users must use a hammer to smash the outer transparent layer to access the products.With the interesting experience as above, who does not want to share and save on his personal page?!
Starting with the first 2 product lines, lipstick and eye palette, Risky targets the user who are girls who love cold, dark -colored makeup, with a slightly Y2K direction, with a stylish outer shell.
Risky's packaging immediately scored with strong style and play.
Looking through the series of concept photos that this young brand has easily mistakenly thought this is the promotional image of a certain Kpop girl group in the current generation, especially Aespa.From there, you can see the girls with rebellious and trendy style as above are quite clear customer portraits of Risky.
The image of the Aespa girls and the Risky brand is so suitable.If there is 4 SM girl who is charming with this brand, it is true that the whole line is integrity.
Here are 2 product lines that Risky has launched to date:
Be Bold Lip Gloss
Risky's only lipstick lipstick is calledBe bold lip gloss,Including 4 tones from bright to dark.The product has a thick lip balm, creating a glossy effect on the lips.The lipstick is placed in a transparent glass case and eye -catching metal lid, the lipstick body is designed with similar spirits of screw images, this detail has the advantage of helping the product difficult to cling to fingerprints.
Extremely designed and attractive design of 4 "Be Bold Lip Gloss" lipstick colors "Risky, the product is currently the official price of 22,000 KRW (~ 405,000 VND).
Risky's lipstick set was tested by girls with a very "battle" style.When on the lips, most colors are quite deep, light gloss.
Pigment Eyeshadow Palette eye palette
Regarding the eye palette, Risky gives users 3 options with Soft Smoky (brown, nude);Dim Berry (pink, cold purple);Dusty Blue (blue, gray).Each color palette consists of 10 cells mixed between emulsion color and matte color.According to the user's assessment, the emulsion cells are more stable and easier to color.
The eye palette of Risky with 3 cold tones, with the price of 36,000 KRW (~ 660,000 VND).
Pigment Eyeshadow Palette is used by girls for her eyes.
Makeup guide of users use Risky lipstick and eye boards (Instagram source @SriKybeauty_official).
In addition to cosmetics, Risky also sells Merch types such as lip piercing, choker, graphic t -shirt, sticker, key ring with the price from 3000 - 48,000 KRW (55,000 - 880,000 VND).
Doing well the view and success at the beginning, Risky promises to be a strong opponent in the Korean cosmetic line with personality image.